
Introducing Juan Nunes Prieto – Regional Manager, Americas
Please tell us about your Cadmatic journey?
My Cadmatic journey started in 2017 when I was living in Brazil and looking for new challenges in Europe as a sales manager. It has been quite exciting as I started in Groningen serving mostly the European market but also helping my colleagues with their sales cases around the world. In 2020, we got a new client in Canada, Seaspan Shipyards, and my focus shifted from Europe to North America. After opening the office in Vancouver I relocated with my family to support the shipyard and our new sales and marketing activities in the Americas.
What do you like most about your work and what is the most challenging?
I like being in close cooperation with our clients and seeing them thrive with our software. As a naval architect, it is always thrilling to see a blank screen turn into impressive ships. On the challenging side, implementing a new software can be a complex task but at Cadmatic we have an amazing team that can minimize the challenges.

The Americas market is diverse and dynamic. What are some of the key trends and developments you've observed?
Digitalization and PLM are the hot topics now. A few years ago, there were only a handful of shipyards that were looking into those subjects but nowadays I see more and more. Interestingly, we can now provide our clients with the full spectrum of the shipbuilding cycle with PLM and digital twin solutions.
Cadmatic has had its share of success stories in the Americas. Could you please share one or two?
We have two great stories: The first is Seaspan, which started back in 2021 and more recently North American Shipbuilding, which started in 2022. With the growth of Seaspan and the more advanced vessels they are building, they were looking into a new software that could support them in achieving their goals and they found Cadmatic to be the perfect partner. This, of course, has expanded our operations also to their subcontractors in Canada, the US, and Europe. NAS has more localized achievements in the Gulf Area. Being part of the Choust group also meant expanded operations to their other shipyards in the US and Brazil.

Seaspan’s Vancouver Shipyards and outfit pier. Juan Prieto indicates that Seaspan has been a great success story for him and his team in the Americas.
How do you ensure that Cadmatic's solutions meet the unique needs and challenges of customers in the Americas?
Although I interact with a wide range of clients and partners, I must give credit to the amazing team of developers and application specialists we have at Cadmatic. We are an agile and customer-oriented company so we can provide our clients with all the tools they need to perform their work effectively.
The software industry is highly competitive. What sets Cadmatic apart from its competitors?
By staying connected to our clients and listening to their needs. With every client, we try to create a partnership instead of a general commercial interaction. By listening to our clients' needs and aspirations, we can translate this into real actions in our software thus pulling us ahead of the competition.
It's not all about work; people want to know about the person behind the title. Can you share a fun or interesting fact about yourself that many may not know?
I have lived and traveled to many countries. I left home in Brazil when I was 17 to study in Buenos Aires, Argentina where my father grew up. I lived there for four years and then I moved to Helsinki, Finland to continue my studies with a master's degree. I have also lived in Norway, The Netherlands, and Japan and now I am based in Canada. I have visited 44 countries so far and I hope to keep visiting new countries and experiencing new cultures! Going to a new country to visit a potential client is always exciting and one of the best things about this job.
Looking ahead, what are your goals and aspirations for Cadmatic in the Americas in the coming years?
We aim to be at the forefront of new developments in the shipbuilding market by providing top-edge solutions. The goals and aspirations for the American market are to be the go-to solution for shipbuilding needs and the software that every yard, design office, etc. would like to work with. It’s easy to say that we would like to be number one, but that comes with customer satisfaction over the years, and that is what I am striving for.