Sander Kuik

Who is Sander Kuik?

I was born and raised in the northern, and in my opinion most beautiful, part of The Netherlands: Friesland. A couple of years ago, together with my beautiful wife, I moved to the province of Groningen. I am the very proud father of a son, with another one to join our family in October. I love to play and watch football (Ajax-fan here), play games on my PS4, exercise, and spend quality time with my family and friends.

How and when did you end up at Cadmatic?

In April 2014, while I was working at a call center, I came across a vacancy at Numeriek Centrum Groningen (now amalgamated into Cadmatic): they were looking for a Junior Sales & Marketing Officer. I was enthusiastic about the company and the role perfectly matched my education. After my application, and intensive screening and talks with NCG, it appeared I was “the one”. After more than 6 years, I am still going strong.

You recently moved from marketing to sales. Tell us about that?

I have been doing a very wide variety of tasks within both sales, marketing and licensing: drawing up offers, processing orders, writing articles, taking care of SEO, sending licenses, organizing training etc. I practically took a piece of every pie on the table, which made my job very diverse, but sometimes also complicated. Therefore, at the end of last year, I made the choice to leave marketing and licensing in other’s hands and head in one direction: sales.

Sander Kuik is passionate about customer care. 

What is your current position and what are your most important tasks?

Since January this year, I have been an Account Manager at Cadmatic. Currently, I am responsible for the business development of our customers in the Netherlands, Belgium, Germany, Poland, Serbia, Croatia and Turkey. Customers from these countries can contact me at any time for information about our software, purchase or rent licenses, training, or just a chat. Whenever there is something to discuss, positive or negative, I am there. I am also still responsible for some of the sales processing tasks as well as for arranging training for our office.

What do you like most about your work?

The contact with customers and colleagues. I see myself as a social person and I like to interact with others, no matter the topic. Although contact through e-mail and phone is also pleasant, I prefer face-to-face contact. Unfortunately, due to the current circumstances, it is not yet possible. I really value current customers and this new position fits my and Cadmatic’s ambitions concerning customer care perfectly. I want to provide them with quality service and give them the feeling that they are valued. That is what I like most about my job.

What are the most challenging aspects of your work?

Since the current countries I am responsible for where previously in the hands of other sales managers, it is somewhat tricky to get our customers contact me, instead of their previous contacts. This obviously needs time, but sometimes it makes the contact a little bit harder. Another challenge is the software. Since we have a very wide variety of products, and I am not a daily user, it is challenging to know it all. But I try to learn something new every day.

What keeps you motivated?
I am always eager to do my job correctly. However, lots of motivation comes from my colleagues, but I cannot get more motivated than by having satisfied customers. And of course, making a good deal always makes me smile.

What is the Cadmatic value you most closely associate with?

I think the two Cadmatic values I relate to most and that also fit for my current job are succeeding together and delighting customers. I think succeeding together is a value no company can do without. When more people work together you gain more insights from different people with different skills, which in my opinion makes a company better. We need our colleagues and our customers to get things done so we can delight customers as much as possible. I think this is my main task: making sure that our customers are happy with our software and the service we offer. I am trying to do that in any way I can, since for me, customers make the company.

PS: Since this article was published, Sander has started a new position as Order Desk Manager at Cadmatic.