Juha Asanti | Career story

"I love working with great people, be they colleagues, customers, or partners. I am also genuinely fascinated by our customers' projects."

Who is Juha Asanti?

I was born and raised in Turku and still live nearby on the island of Kakskerta in the Finnish archipelago. I am married and have two energetic kids. I hold two master’s degrees in Industrial Economics and Economics. In my free time, I participate in outdoor activities: skiing, snowboarding, biking, hiking, and jogging. I also like to do woodwork in the house or on my 50-year-old boat. Boating in the archipelago is close to my heart and during the summer I spend a lot of time by the sea or out on the water.

How and when did you end up at Cadmatic?

In 2009, after finishing my first master’s thesis, I started working at Cadmatic as a Technical Application Specialist. In 2012, I moved to sales. After that, my areas of responsibility expanded, including most recently a role as Vice President, Regional Offices where I was responsible for managing our international offices.

What is your current position and what are your most important tasks?

I was appointed as Vice President, Marine Industry in February 2022. My main responsibility is to grow the Marine business turnover and make Cadmatic the number one choice globally. My tasks range from defining and executing higher-level strategic goals to being involved in customer cases, working together with the global partner network and sometimes participating in marketing and R&D-related activities.

What are the most challenging aspects of your work?

The marine industry is constantly developing and evolving, which is a great and fascinating challenge; no customer case is the same. Our clients need to become increasingly competent, which sets the bar high for the software used in their projects.

What do you like most about your work?

Working with great people, be they colleagues, customers, or partners. I am also genuinely fascinated by the projects our customers are doing, whether we are talking about the largest vessels in the world or the most complex cruise liners. I love combining two things close to my heart: the sea, and technological forerunners. Being able to fulfill and even exceed our customers’ ever-increasing requirements brings great joy and satisfaction.

What do you see as the main trends in ship design and shipbuilding?

Digitalization is playing an ever-increasing role. Companies worldwide are starting to see the great opportunities technology and digitalization can bring. We are only at the beginning of that journey, and we will still witness significant technological advancements in the field. Green energy and sustainability issues will remain critical topics, not just driving regulatory compliance but also as forces behind creating a competitive advantage for shipowners. We already see tremendous developments in fuel transition towards green energy. Electrification is naturally a big issue in shipbuilding, but there are also several other exciting developments in fuels like hydrogen and ammonium.

How do you think Cadmatic addresses customer needs concerning these trends?

We constantly monitor current and future trends to ensure that our software meets our customers’ needs. We are very proactive in this regard. We are in close contact with our clients and work closely with universities, research institutes, technology providers, and other organizations in the industry to ensure we stay tuned in to what is happening in the industry.

What are your most important goals and focus areas for the next few years?

My most important goal is to ensure that Cadmatic is the clear market leader worldwide. It is a very ambitious goal, but with the talent and ambition we have in the company and how technologically strong we are now, let alone in a few years, I am confident we can reach this goal.

We are growing rapidly in terms of turnover, but we are also increasing resources throughout the organization. This allows us to quickly develop new features and enhancements and make the market aware of those advancements.

If you had to pick one Cadmatic value you most associate with, what would it be and why?

All our values are important, and it is easy to relate to any of them. If I had to pick one, it would maybe be Succeeding Together. It connects well with what we do in our customer projects. When we help our customers succeed in their projects, we also succeed. It reminds us that our internal development projects or customer cases are never one-person shows but a team effort. When a team cooperates the way we do, the result is often a success.

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